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How it works

From a connected store to a decision you can undo.

Four steps. The category changes who you are compared with. The steps stay the same for every store.

Ad return

3.8x

Your store
1.8xCategory average 2.6x3.4x

  1. 01

    Connect the store and the ads

    Orders, refunds, and campaign spend land in one place. A spreadsheet works until the connection is ready. The screen stays empty until there is data.

    • ShopifyConnected
    • Meta AdsConnected
    • StripeWaiting

  2. 02

    See where you stand

    The band is the usual range for stores your size, in your category. The line is the category average. The dot is your store. Under 20 stores, your place stays hidden.

    Ad return

    3.8x

    Your store
    1.8xCategory average 2.6x3.4x

  3. 03

    Read why it moved

    The reason names a campaign, a product, or a cost. Cost per purchase rose. The share of people who bought did not.

    New customers

    Since Tuesday
    Cost per purchase$18$27
    People who buy2.4%2.4%

  4. 04

    Confirm before anything changes

    Pause a campaign or change a budget only after you see what will happen. Spend stops when you confirm. Ads already shown stay as they are.

    Pause this campaign?

    Needs you

    Now

    Spending

    After confirm

    Stopped

When the data is not ready

The screen says so. It does not draw a chart with nothing behind it, and it does not invent a rank.

No data yetConnect
A few days oldShown as-is
Too old to compareShown as-is
Not enough storesShown as-is

See it on your own numbers.

Connect a store. The first answer uses your category and your scale, not a sample.

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